Change the conversation

Are you a creator with a great idea?

Gender disparity in Japan is a key social issue. We want to make it easier for women here to live life on their terms.

Spotify created Sound Up to find, train and develop the next generation of diverse creators. Many Japanese women find it hard to occupy the gap between traditional values and modern life. Harder still to share their experiences and build like-minded communities. The more female voices we amplify, the more we can change the conversation. You don’t need prior experience to join us. Only a great idea.

Active events

There are no active events at the moment. Stay tuned to be the first to know about new events.

About the program

Launched in 2018, Sound Up has grown from a local initiative into a global program - reaching hundreds of aspiring creators around the world. Four years on and we’ve launched in Japan with the goal of amplifying female voices in a growing market and empowering more listeners to tune in.

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What to expect

It begins with a great idea. And grows from there. We invite up to ten aspiring creators to join each program event. Through a mix of in-person training and virtual sessions, you’ll immerse yourself in the art of podcast creation learning everything from ideation and storytelling to interviewing, editing and producing. With mentorship and guidance from industry experts and the Spotify team throughout, you’ll then be supported to produce the pilot episode of your own podcast – one that has every chance of becoming a Spotify Original show.

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Who are we looking for?

Our program is open to storytellers who have historically not had access to the resources and opportunities present in the growing audio and podcasting space. If you’re an aspiring female creator and you live in Japan, we want to hear from you. Bring us your idea for a great podcast. And we’ll take it from there.

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In the media

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Discover more about Sound Up from around the world at For the record news section.

Sound Up news

Fresh from the charts

Listen to the top shows created by our alumni and loved by our listeners.

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Good to know

Before you hit apply there are a few things we’d like to share.

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To apply you must live in Japan and be over the age of 20.

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We’ll cover any expenses related to travel and housing for the duration of the program.

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We are looking for female storytellers to join us at the moment.

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No experience is needed. We’ve built this program to find and elevate new creators.

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The program is free and you don’t need your own kit - we’ll take care of it.

FAQs