About us

We’re helping diverse creators be heard through education, workshops and support.

Reshaping the audio space

The podcast industry is developing fast - and some creators are getting left behind. Sound Up aims to address this.

We want to see the diverse world we live in reflected in the podcast charts. By creating space for new storytellers to emerge and arming them with the training, support and opportunities they need to build a lasting career, we hope to drive meaningful change in the audio space.

Launched in 2018, Sound Up is now active in 12 countries and counting, and has helped hundreds of creators from underrepresented backgrounds get their feet – and mics – in the door. We can’t wait to see what happens next.

Workshops

Education

Support

Workshops

Education

Support

Workshops

Education

Support

Workshops

Education

Support

Workshops

Education

Support

Workshops

Education

Support

Workshops

Education

Support

Workshops

Education

Support

Workshops

Education

Support

Workshops

Education

Support

Go local

See what the program looks like where you live.

ArgentinaAustraliaBrasilGermanyItalyIndiaJapanMexicoSwedenUK / IrelandUSA

How it works

It begins with a great idea. And grows from there. We invite up to ten creators to join us for each program event. Through a mix of in person training and virtual sessions, you’ll learn how to workshop your ideas, hone your storytelling and produce the kind of content our listeners love. You’ll then continue to receive year-round support as you produce your pilot episode. If we like what we hear - and we often do - we’ll pick it up as a Spotify Original podcast.

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How it’s going

Being a Sound Up podcaster isn’t an empty title. Many grads have gone on to release shows that have ranked high on the Spotify podcast charts. Dope Labs, Search Engine Sex, You Heard Me Write, FOGO: Fear of Going Outside - all these shows started with Sound Up. And all were produced by diverse creators who have since built themselves an awesome career in the industry.

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Fresh from the charts

Listen to the top shows created by our alumni and loved by our listeners.

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