Flex your femininity

Are you an aspiring female podcaster with a great idea?

Women in the world of audio and podcasting are making great strides towards equality. But we want to help close the gap for them even more.

Sound Up was created to find, train and develop the next generation of diverse creators. We want to create space for aspiring podcasters who identify as female to share their unique voices and stories with the world. You don’t need previous experience or any equipment to join the program here in Italy. Just a great idea – and the passion to turn it into a podcast and even a lifelong career.

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About the program

Launched in 2018, Sound Up has grown from a local initiative into a global program - reaching hundreds of aspiring creators around the world. Four years on and we’re launching the first edition of Sound Up in Italy so we can help push for gender equality in the industry and beyond.

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What to expect

We invite up to ten aspiring creators to join each program event. You’ll immerse yourself in the art of podcast creation with mentorship and guidance from the Spotify team and experts from the industry. From ideation and storytelling to interviewing, editing and producing, you’ll learn what it takes to make great content and see your ideas begin to take shape. At the end of it all you’ll have produced the pilot episode of your own podcast – one that has a chance of becoming a Spotify Original show.

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Who are we looking for?

Our program is open to storytellers who have historically not had access to the resources and opportunities present in the growing audio and podcasting space. If you identify as female and you live in Italy, we want to hear from you. Bring us your idea for a great podcast. And we’ll take it from there.

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Meet the experts

Get to know the experts you'll be working with that partner with Sound Up.

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Rossella Pivanti

She is a podcast producer with an extensive background and great love for original audio content, challenging audio and experimentation. Rossella creates original audio series, stories, and podcasts for brands willing to tell their own story through voices and sound. In 2011 she opened Insomnia Studios, a recording studio where, since 2017, has produced Podcasts for major Italian brands.

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