Drop your mic

Are you not another white, straight, cis dude?

We shouldn't be quite that harsh. But today's podcast world needs more variety. And we’re here to make it happen.

Spotify launched Sound Up to find, train and develop the next generation of diverse creators. We’re looking to amplify the voices of creators from underrepresented backgrounds here in Sweden. Come to us with a great idea for a podcast. We’ll supply you with the tools, training and connections to make it happen. There’s year-round support to help you build a career too. Nice.

Active events

There are no active events at the moment. Stay tuned to be the first to know about new events.

About the program

Launched in 2018, Sound Up has grown from a local initiative into a global program – reaching hundreds of aspiring creators around the world. Four years on and we’re still expanding and improving, continuously reshaping the program to suit the needs of storytellers in each new location.

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What to expect

We invite up to ten aspiring creators to join each program event. You’ll immerse yourself in the art of podcast creation with mentorship and guidance from the Spotify team and experts from the industry. From ideation and storytelling to interviewing, editing and producing, you’ll learn what it takes to make great content and have a lot of fun doing it. At the end of it all you’ll have produced the pilot episode of your own podcast – one that has every chance of becoming a Spotify Original show.

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Who are we looking for?

Our program is open to storytellers who have historically not had access to the resources and opportunities present in the growing audio and podcasting space. If you’re an aspiring podcaster who’s lived this experience and you reside in Sweden, we want to hear from you. You don’t need any previous experience. Bring us your passion and an idea for a great podcast. And we’ll take it from there.

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In the media

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Discover more about Sound Up from around the world at For the record news section.

Sound Up news

Fresh from the charts

Listen to the top shows created by our alumni and loved by our listeners.

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Good to know

Before you hit apply there are a few things we’d like to share.

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To apply you must live in Sweden and be over the age of 18.

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We’ll cover any expenses related to travel and housing for the duration of the program.

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We are looking for storytellers from underrepresented backgrounds.

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No experience is needed. We’ve built this program to find and elevate new creators.

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The program is free and you don’t need your own kit - we’ll take care of it.

FAQs